Key trends on the global e-commerce market:

  • The  value of the global online retail industry is anticipated to grow by 106.9% from 2014, to be estimated at over $2 trillion dollars by 2019.

  • Electronics is the largest segment of this (22%) followed by apparel/footwear (19%) and finally books, music and videos (12%)

  • Overall annual growth rate is likely to decline 2014 to 2019, from over 21% to about 12% by  2019

  • As anticipated, the three biggest geographic markets for e-commerce is the Americas (37%), Europe (34%) and Asia-Pacific (28%)

  • China represents 16.4% of the overall e-commerce market globally at $161.9 Billion and represents 58% of the entire Asia-Pacific market

China e-commerce, by the numbers:

China is projected to surpass the United States as the largest e-commerce market by 2021. That gap is expected to close at a rate of 12.56% per year from 2014. Although the United States will grow healthily at 13.50% for the next 4 years until 2019, the Chinese e-commerce market will grow aggressively at 26.05%. This is conservative, compared to the 56.20% growth China experienced between 2013 and 2014 (numerically, $70 billion).

The biggest drivers for this growth, come from two broad areas. First, growing average household income is ushering in a larger audience of “middle class” earners who have more disposable income than have existed historically. This is also reflected in the growth of the coffee retailing business, luxury car market and designer clothes business, which are highly correlated to disposable income. Additionally, growing mobile penetration from 81% in 2014 to an expected penetration of 87% in 2017 articulates a nation embracing technology.


GMID (Global Information Database)